Archive for November, 2009

Amazon Testing a Buy Used Box

Ron McCardle, DVD

On November 17, Amazon launched a pilot program of a new feature call the Buy Used Box.

Used goods have been available on Amazon for a while in the Amazon Marketplace, but it’s a very unfriendly, level of clicks to get there.

The “Buy Used Box” works much like, and is positioned just below, the Buy Box on a product detail page. It gives customers a quick way to initiate the purchase process by adding a “Used” media item to their shopping carts.

Only qualified sellers may compete for the Buy Used Box. Qualification is evaluated on the following criteria.

  • Only Pro Merchants who sell media and subscribe to the Fulfillment by Amazon (FBA) service can compete for the Buy Used Box.
  • Sellers can learn more about signing up for the FBA service in your Seller Account and on the website.

I find the market prices for the FBA merchants are generally higher than the general Amazon Marketplace  because there are fewer sellers in that program.  No word yet if Marketplace merchants are ever to be included.


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Warners Buying Back Your Used DVDs

I can’t help but wonder what they are going to do with all these discs they collect.   For years they taughted the illegality of reselling used discs.  Now this.

From Home Media Magazine  Nov. 17, 2009.  Warner Site Exchanges DVDs for Blu-ray Discs.

Starting Nov. 17, owners of 55 DVD titles from Warner Home Video can trade in those DVDs for Blu-ray Discs by visiting a Web site and paying a small fee.

Visitors to can upgrade their movies — including A Christmas Story, The Dirty Dozen and Training Day — for $7.95 or $9.95 per exchange, with free shipping on orders of more than $25. Users mail in their DVDs with pre-paid postage and receive Blu-ray Discs a short time later. Warner plans to add more titles in the coming months.

The DVDs sent to Warner will be destroyed, the studio said.

“DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection,” said Dorinda Marticorena, Warner Home Video SVP of worldwide marketing and high definition. “We’re launching the program with a wide range of titles that will appeal to a broad audience.”

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