Warners Buying Back Your Used DVDs

I can’t help but wonder what they are going to do with all these discs they collect.   For years they taughted the illegality of reselling used discs.  Now this.

From Home Media Magazine  Nov. 17, 2009.  Warner Site Exchanges DVDs for Blu-ray Discs.

Starting Nov. 17, owners of 55 DVD titles from Warner Home Video can trade in those DVDs for Blu-ray Discs by visiting a Web site and paying a small fee.

Visitors to DVD2Blu.com can upgrade their movies — including A Christmas Story, The Dirty Dozen and Training Day — for $7.95 or $9.95 per exchange, with free shipping on orders of more than $25. Users mail in their DVDs with pre-paid postage and receive Blu-ray Discs a short time later. Warner plans to add more titles in the coming months.

The DVDs sent to Warner will be destroyed, the studio said.

“DVD2Blu is a great way for consumers to start or expand their Blu-ray Disc collection,” said Dorinda Marticorena, Warner Home Video SVP of worldwide marketing and high definition. “We’re launching the program with a wide range of titles that will appeal to a broad audience.”

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